Virtuleap

It was a real pleasure to work on Virtuleap. They're closing a real gap, using VR and AI to turn slow, clinical cognitive testing into something immersive and genuinely usable, from early detection of decline through to everyday brain training. What made the project special was the foundation they already had. The brand was strong and a pleasure to build on, so our job was to extend it, not reinvent it. The interesting challenge was their multi-product strategy: each product needed its own identity while clearly belonging to the same family, so we built a mini-brand within the brand, distinct enough to stand alone, consistent enough to reinforce the whole.