Owash

CPG is one of the hardest categories to fundraise in — margins are thin, customer acquisition is expensive, and every investor has seen a hundred brands claiming to be "the next big thing" in their niche. The story can never just be about the product. The work was building a narrative around what makes this brand defensible beyond formulation — distribution strategy, repeat economics, and a clear path to owning shelf space before a bigger player copies the playbook.