What is the Ideal Timeline to Raise Seed Funds?

Benjamin Debonneville
Founder & CEO
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Imagine you have an idea, a vision that ignites your entrepreneurial spirit. Like a caterpillar yearning to spread its wings and fly, your concept is just waiting for that magical transformation. And what's the secret ingredient to kickstart this metamorphosis? You guessed it—seed funding! It's the very essence that transforms a mere idea into a promising venture.

In the vast landscape of entrepreneurship, a business at its inception resembles a humble mustard seed, brimming with potential and possibilities. As an ambitious entrepreneur, you embark on a journey to transform that seed into a flourishing enterprise.

However, you quickly realize that nurturing this seed requires more than just passion and determination; it demands the support of early investors, commonly known as seed investors.

Similarly, before the exhilarating leap into seed funding, founders embark on a crucial preliminary stage called pre-seed funding. Here, armed with nothing more than a raw business idea, they seek financial support from early believers and angel investors.

With this initial injection of funds, founders can nurture their idea, build a minimum viable product (MVP), conduct market research, and validate their concept.

As the pre-seed funds are utilized effectively, achieving key milestones and demonstrating traction, founders gain the confidence and momentum needed to venture into the next stage—the seed funding round.

The Ideal Time to Raise Seed Funds.

Picture this: you're ready to level up from pre-seed to seed funding. The secret recipe? Start the dance six months before you need that moolah.

It's like preparing a delectable feast of traction, showcasing how you've rocked the pre-seed stage.

Timing is everything in the startup world. When leaping from pre-seed to seed funds, there is a 6-month rule.

Why, you ask? Well, consider it the secret ingredient for success.

Here is the answer. The 6-month rule, a key timeframe in the world of startup fundraising, holds immense significance. While fundraising is an ongoing journey that seemingly has no end, this rule provides a tangible guideline for founders seeking seed funds.

So, what exactly should founders prioritize during these crucial six months to maximize their chances of success?

Let's delve into the essential steps:

  • Craft an Impressive Pitch Deck: Create a compelling narrative that showcases your startup's vision, mission, and potential. Your pitch deck should be concise, visually appealing, and able to captivate investors from the first slide.
  • Hunt for the Right Investors: Research and identify potential investors who align with your industry and share your passion. Seek out those who have a track record of supporting startups in your field.
  • Reach Out to Investors: Actively engage with investors by reaching out through various channels. Cold email, leverage networking events, social media platforms, and personal connections to grab their attention and secure meetings can be very fruitful.
  • Pitch, Pitch, Pitch: Deliver your pitch deck to a wide range of investors, making sure to tailor it to each audience. Practice your pitch relentlessly to exude confidence and articulate your startup's value proposition effectively.
  • Follow Up with Diligence: After each pitch, follow up with investors promptly and professionally. Show your enthusiasm and willingness to address any concerns or questions they may have.
  • Nail the Agreement: Once an investor shows interest, negotiate terms and conditions that align with your startup's growth objectives. Seek legal advice to ensure the agreement protects your interests.
  • Transfer Funds and Proceed: Once the deal is sealed, navigate the necessary processes for transferring funds. Establish a clear plan for utilizing the funds wisely to propel your business forward.

Remember, each step takes time—weeks or even months. This is precisely why the 6-month rule has gained prominence among startup experts as a practical guideline for newcomers in the market.

Similarly, sometimes even after securing an agreement with seed funds, delays in fund transfers can arise due to unforeseen circumstances. Imagine running low on funds while waiting. To tackle this challenge, startups might resort to short-term solutions like bootstrapping, cutting costs, or seeking bridge financing.

However, it's crucial to regularly work on fundraising efforts to avoid such management issues and keep the wheels turning smoothly. Remember, persistence, adaptability, and maintaining financial stability are key ingredients for startup success in the ever-evolving business landscape. Stay ahead of the game!

In short, fundraising is an intricate and time-consuming endeavor. By embracing the 6-month rule and diligently following these steps, founders can enhance their chances of securing seed funds and propelling their startups toward success.

So, seize the opportunity, invest your time wisely, and make every moment count on your path to raising funds.

How to Find and Reach Out to Seed Investors?

The key steps to finding ideal seed investors are:

  • Leverage your network for referrals to top angels and early-stage venture funds.
  • Craft personalized and concise cold emails, highlighting your company's achievements, traction, growth, and fundraising objectives.
  • Identify partners at funds who have experience in your industry or space.
  • Utilize online tools to research and create a shortlist of potential investors to approach.
  • Prioritize building relationships with investors you genuinely connect with and who understand and align with your vision.
  • Assess whether the investor can provide the necessary support and guidance for your startup's growth.
  • Look for investors who have a track record of success and can bring value beyond just capital.
  • Seek referrals and recommendations from fellow entrepreneurs or industry professionals.
  • Attend networking events, pitch competitions, and industry conferences to connect with potential investors face-to-face.
  • Consider joining startup accelerators or incubators, which often provide access to a network of investors.

Remember, finding the right seed investors is not just about securing funds, but also about building a long-term partnership with individuals who believe in your vision and can contribute to your startup's success.

What Helps you to Raise Additional Money After the Pre-Seed Stage?

In the Pre-Seed stage, money is as precious as a rare citrus fruit, and founders become the master juicers of frugality. They embark on a daring mission to make every dollar count, stretching their meager investments like elastic bands.

In the pre-seed stage with a typical investment range of $150K to $1M, founders are the tightrope walkers of finance, balancing their startup's growth while tiptoeing on the fine line of financial stability.

It's like a startup puzzle—make every penny count. Build killer prototypes, dive deep into market research, unleash creative marketing campaigns, and hire top talent on a shoestring budget.

Use those funds wisely to lay a solid foundation for your business idea. It's all about being resourceful, innovative, and making every dollar stretch like a champion. Show the world of your potential investors what you've got and what are you capable of with more funds.

So, before founders take the leap from pre-seed to the seed round, they better polish their startup to a blinding shine. Some important things to consider in this regard are:

1. Traction - The Magnetic Force Behind Seed Funding Success

Picture this, you've made it through the pre-seed stage, and now you're eyeing that sweet, sweet seed funding. But wait! There's a secret weapon you need to wield—a force so powerful it can attract investors like moths to a flame.

What's this magical ingredient, you ask? It's called traction and it's the key to unlocking the treasure trove of seed funds.

Show the investors how you've taken that hard-earned pre-seed stage cash and transformed it into a magnificent firework display of growth and success.

It's like painting a masterpiece with your startup's journey, where every stroke represents a milestone achieved and every vibrant color symbolizes exponential growth. When you approach investors again, you want them to see a story so captivating that they can't help but reach for their wallets, eager to be part of your dazzling trajectory.

Remember, when it comes to fundraising at any stage, the key is showcasing your achieved propulsion and the potential for even greater growth. It's not about being short on funds; it's about telling a compelling story of progress.

The art lies in captivating investors with your traction narrative.

2. Relationship Building with Potential Investors

In the world of start-up funding, building strong relationships with potential investors is like tending to a garden of financial opportunities. It's not just about approaching them right before you need funds; it's about nurturing a connection over time.

For existing investors who have supported you at the pre-seed stage, maintaining a healthy relationship is vital. Regular communication, sharing updates on how their previous investment has propelled your growth, and showcasing achieved milestones are all key ingredients to keep their trust and enthusiasm intact.

When it comes to new investors, it's all about doing your homework. Researching their interests, values, and investment preferences well in advance allows you to approach them with a tailored pitch.

Start reaching out and building a relationship at least 4 to 6 months before you'll be seeking funds. This gives you ample time to establish rapport, showcase your progress, and build a foundation of trust.

Remember, transparency and consistency are your allies. Regularly sharing your traction, both with existing and potential investors, demonstrates your commitment to achieving promised goals and generating returns.

Keep in mind, relationship-building is an ongoing process. Even during times when you're not actively seeking funds or after you have secured your targeted funds, continue nurturing these connections.

Fundraising is a continuous endeavor, and maintaining relationships ensures a ready network of support when the time comes.

What Do you Need in Your Pitch Deck for Seed Funding?

With potential investors in sight, it's time to unleash the power of your pitch deck. This carefully crafted canvas showcases your startup's story, vision, and potential. A compelling pitch deck communicates your value proposition, market opportunity, traction, and growth plans.

In the realm of startup funding, the pitch deck is the art of storytelling. It weaves a compelling narrative, combining visuals and data to showcase your vision, growth, and the undeniable gaps and demand in the market.

A captivating pitch deck is a gateway to capturing investors' hearts and igniting their desire to be part of your journey.

Below are some insights that should be included in your pitch deck presentations:

  • Make your startup's first impression memorable with a captivating logo and tagline that leaves a lasting mark.
  • Identify the knot that needs unraveling, the problem that your startup is here to solve.
  • Seize the moment and explain why now is the perfect time for your innovative solution to take center stage.
  • Build a sturdy bridge connecting the problem to your promising solution, showcasing how you're the answer they've been waiting for.
  • Unleash your product's potential with a compelling show-and-tell, demonstrating its value and uniqueness.
  • Navigate the battlefield of your target market, understanding its nuances, trends, and potential for growth.
  • Know your friends and foes, analyze the competitive landscape, and showcase how your startup stands out in the crowd.
  • Unveil your battle plan, the strategic approach you'll take to conquer the market and gain a competitive edge.
  • Display the progress you've made, the traction that proves your startup is gaining momentum and customer interest.
  • Introduce your dream team, the driving force behind your startup's success, showcasing their expertise and passion.
  • Highlight your fundraising goals, compelling investors to join your journey and be a part of your growth story.
  • Leave them hungry for more as you conclude your pitch with a mic drop, leaving investors captivated and craving to join your entrepreneurial adventure.

Here is our complete guide on how to structure a perfect pitch deck.

How Long Does It Take To Close Seed Funding?

Securing seed funding for your startup is an exhilarating milestone, but how long does the journey take from start to finish? Well, the time can vary from a few months to several, depending on a multitude of factors.

On average, the process may take around one to three months but don't be surprised if it stretches longer. It's a multi-step endeavor, involving investor meetings, due diligence, negotiation, and legal processes. Patience and persistence are key virtues during this phase.

Similarly, the timeline is influenced by various factors. Investor interest and availability play a role, as they may have their internal processes and timelines.

Market conditions and industry trends can also impact the duration, as well as the complexity of your business model and the amount of funding you're seeking.

Post-Funding: The Growth continues

Congratulations on securing your much-needed funding! But the journey doesn't end here. It's only the beginning of an exciting new chapter where growth takes center stage.

While it's been a challenging journey, the key is to maintain the conversation and forge new connections even after the funds are raised.

Post-seed funding, remember these essentials:

  • Nurture investor relationships and provide regular updates.
  • Execute your growth plan and achieve key milestones.
  • Build a strong, talented team.
  • Monitor financials and key performance metrics closely.
  • Maintain a pipeline of potential investors for future funding rounds.
  • Stay agile, adapt to market changes, and embrace innovation.
  • Celebrate milestones and learn from setbacks to improve.


In the captivating world of seed funding, timing is the secret ingredient that can make or break your entrepreneurial dreams. As we've embarked on this enlightening journey, we've discovered that the ideal timeline to raise seed funds encompasses various elements.

It begins with diligently building your network, crafting crisp cold emails, and leveraging online tools to identify potential investors. Then, as the curtain rises, you enter the stage of nurturing relationships, showcasing your traction, and crafting a captivating pitch deck. It's a dance of resilience, patience, and strategic planning.

But remember, securing seed funds is just the beginning. The journey continues with post-funding growth, where you nurture relationships, execute your growth plan, monitor metrics, and stay agile.

Although the process of fundraising never halts for startups, it is a continuous phenomenon. The ideal timeline to raise seed funds is not just a time frame; it's an adventure that propels your entrepreneurial dreams into reality.

Benjamin gave great tips to my start-up Blend for polishing and optimising my pitch deck, refreshing perspective. Recommend!