When to Raise Seed Funding?

Benjamin Debonneville
Founder & CEO
Connect on


Ever stood at the edge of a diving board, wondering when to take the plunge? That's what seed funding feels like for many startup founders.

When's the right moment to dive into the world of investors and stakes? A tad too early, and you might be underprepared; a bit too late, and you risk missing golden opportunities.

Deciphering that sweet spot can be as tricky as balancing a pencil on its tip. But, hey! Why should you grapple with this conundrum alone?

Here we will dissect the how's, the why's, and most importantly, the when's of seed funding.

After all, in the world of startup fundraising timing is everything, right?

What is Seed Funding and How it Works?

Picture this: your startup is a tiny seed with mammoth potential. You plant it with hope, a sprinkle of pre-seed funding, and plenty of elbow grease.

But what's next? How do you coax it into a towering tree, vibrant and successful? Enter, seed funding.

It's the lifeblood your little 'seed' craves as it yearns to sprout. It's the capital that fuels your early product development, tweaks your offerings, and fine-tunes your business plan.

Akin to watering a planted seed, seed funding helps your startup grow, courtesy of venture capital funds, angel investors, or crowdsourcing campaigns.

Timing, though, is paramount. Ever heard of the 6-month rule in the startup universe?

It's the golden window to start the process of raising seed funds 6 months before you need it. It is a pivotal period for founders to prove their mettle and pave the way for the next funding round.

The question remains, are you ready for the leap?

5 Sign If Your Startup is Ready for Seed Funding

Cracking the seed funding code isn't rocket science. It's about spotting the right signs at the right time.

Wondering if you're ready for the big leap?

Here’re the five telltale signs that signal 'go-time'.

Product-Market Fit

Ever tried fitting a square peg into a round hole? Not the smoothest of tasks, right? A similar puzzle unfolds in the startup universe. It's called finding the 'Product-Market Fit'.

It's that magical moment when your offering finds its groove in the market, resonating with your target audience.

It's like the Cinderella moment of your product, slipping perfectly into the 'glass slipper' of customer needs. And when you nail this, it's time to raise a toast...and raise seed funding.

So, have you found your product-market fit yet, or are you still tweaking the edges?

A Strong Founding Team

Your startup isn't a one-man-show. It's a symphony, a harmonious blend of talents, an ensemble of passionate individuals.

But more than that, it's a sign. A strong, well-prepared team is a green signal that your venture is primed for seed funding.

At the heart of it all, is the founding team that breathes life into your venture. They're the ones rallying behind your mission, dancing in multiple roles, and sporting multiple hats with elan.

A stellar toothbrush idea with the ex-chair of the American Dental Association? Bingo! That's the kind of powerhouse team you need, the human resources to fuel your flight.

This potent mix of shared passion, creativity, flexibility, and an unyielding appetite for learning isn't just a boon.

It's a clear signal that you're ready to level up, ready for seed funding.

So, does your team scream 'We're ready'?

MVP With Signs of Traction

An MVP (Minimum Viable Product) with visible traction is like the robust wheels of your venture. Without it, you're going nowhere fast.

Consider your MVP the 'sneak peek' of your offering – a basic version that will get polished with customer feedback and market insights.

But it's not just about having an MVP. It needs to be a showstopper, an MVP that's sparking interest, clocking some kind of traction.

This consistent upswing in sales – it's the shining armor that grabs investors' eyeballs, the magnetic pull that convinces them your startup is playing for the long haul.

So, do you have an MVP that's turning heads and breaking records?

If yes, it's high time to hit the seed funding accelerator!

Top-notch Financial Plan for Investors

Think of seed funding as a high-stakes poker game. Would you go all-in with a half-baked hand?

Likely not, right? That's precisely how investors feel about startups sans a solid financial plan.

Investors yearn for reassurances, a rock-solid plan showcasing where these funds will be deployed, driven by concrete data and potential benefits.

Think balance sheets, income statements, financial projections, and cash flow statements neatly tucked into your pitch packet.

A well-knit financial plan is like a confident handshake, sealing trust between you and your investors.

It signifies your readiness to dive into the deep end of seed funding.

So, is your financial plan investor-ready or are you still crunching numbers?

Growing Customer Base

Ever watched a crowd swarm around a new food truck? The same rule applies in startup land - a bustling customer base is a siren call to seed investors.

Here's the deal: it’s not enough to simply have a fabulous product; people must be lining up for it too!

This delightful hustle and bustle of customers is a living, breathing testimony of your product's real-world effectiveness. It paints a vivid picture of demand, sign-up numbers, competition, and uniqueness of your product.

What's more? It's like a crystal ball, showing how your sales cycle might roll out in the future.

So, got your own fan club? Great! That's a clear signal to gear up and step onto the seed funding stage.

If you're already playing to packed audiences, it's time to crank up the volume and scale.

How Much To Raise at Seed Stage?

The most important question that early startup founders ponder about is how much seed funding to raise. Too little may starve your progress, too much might dilute your control.

So how do we hit the 'just right' sweet spot?

Here's a handy cheat sheet to navigate this tricky terrain:

  • Define your milestone: Pin down the key objectives that will catapult you to the Series A stage. Is it securing 10,000 customers or developing your MVP? Your funding should fuel you to hit these targets.
  • Estimate your runway: Calculate the lifeline your funds offer before they dry up. Aim to raise enough for a two-year runway, the average transition time from seed to Series A.
  • Assess your comfort level: Are you a risk-taker who thrives under pressure, or do you prefer a safety net? Your funding should align with your comfort zone.
  • Consider dilution: More funds equal more dilution. Remember, your primary goal is success, not just retaining control.
  • Market Perception: Gauge the market’s appetite for your venture. The size of the opportunity and its allure to investors will dictate your fundraising target.

Sift through these considerations and voila! You've got yourself an ideal fundraising goal.

Remember, it's not just about the money, it's about hitting that 'just right' amount to ensure your startup thrives.

Seed Funding Sources

Another important question for early startup founders is where to get seed funding from! It's like a smorgasbord of financial support out there, ready to propel your startup dream.

Let's take a sneak peek at who's on the guest list:

  • Friends & Family: Your personal cheer squad, ready to back you with their resources. They're the first believers in your venture, but remember to keep business strictly professional!
  • Angel Investors: These are the high-net-worth individuals with a knack for sniffing out promising startups. They offer their wealth and wisdom in return for equity.
  • Incubators: Consider them as your startup nursery, offering you resources, mentorship, and sometimes workspace to sprout your idea into a robust business.
  • Accelerators: These are your startup speed boosters. They offer a time-limited intensive program to fast-track growth and usually end with a pitch event or demo day.
  • Venture Capital: VC firms bet big on high-potential startups. They're the high-stakes poker players of the investment world, but their investment can supercharge your growth.

Remember, it's not just about who offers the cash, but who adds value to your growth journey. Happy fundraising!


We've talked shop, shared secrets, and given you the startup compass to navigate the thrilling yet challenging waters of seed funding.

But remember, seed funding isn't a magical 'fix-all' for every startup hurdle. It's a calculated leap, requiring preparation, passion, and a pinch of pragmatism.

So, before you jump on the funding bandwagon, make sure your startup has all the right ingredients - a product-market fit, a robust team, MVP with traction, a sturdy financial plan, and a growing customer base.

At the end of the day, it's all about crafting a story that's not just believable, but irresistible to investors. Make your startup tangible, actionable, and ultimately - unignorable.

Here's to your next chapter of growth, fueled by seed funding. Keep innovating, keep evolving, and most importantly, keep believing.

Happy pitching!

Benjamin gave great tips to my start-up Blend for polishing and optimising my pitch deck, refreshing perspective. Recommend!