Pitch Deck Traction Slide: ( +Template & Examples)

Benjamin Debonneville
Founder & CEO
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You’ve poured sweat and innovation into your startup.

Yet, for investors, it’s the traction that speaks volumes. A stellar team? A game-changing product? Fantastic! But traction? That's the heart of your pitch deck.

Why? Because when investors scroll through, their eyes magnetically drift toward that golden slide - the Traction Slide.

It’s your hard-earned proof that you’re not just another idea but a roaring engine on the runway, ready to soar. Prepping for that all-important pitch?

Let’s dive deep into making your Traction Slide unmissable.

Traction Slide: What is it and Why is it Important?

Ever glanced at a startup and thought, "Is this the real deal?"

Enter the Traction Slide. It's not just a flashy bar chart or a list of numbers. It's your startup's heartbeat displayed in HD.

Why's it so darn important? Because investors aren't just investing in ideas. They crave evidence.

Whether you’re showcasing rising revenues or the new big-shot partnership you've clinched, the Traction Slide is your golden ticket. Think of it as your bragging rights: showcasing your startup’s momentum, validation, and most importantly, its potential to skyrocket.

In a world where startups can flicker out faster than a candle in the wind, your Traction Slide stands tall, whispering to investors, "Bet on us. We're going places."

Key Milestones to be Included in Traction Slide

Ever wondered what makes a Traction Slide pop and sizzle? It's all about showcasing the right milestones.

Let's unpack the essentials that'll make investors sit up and take notice.

User Growth Metrics

Got a growing user base? Flaunt it!

Users, after all, are the lifeblood of your startup. If your user numbers are climbing monthly, it's like having a glowing neon sign that screams: “We're hot right now!”

Month-on-month growth isn't just a fancy metric; it's the pulse of your product's allure. Picture a graph, soaring upwards, capturing the excitement of every new sign-up, every active user.

This isn't just about boasting; it's about painting a vivid story of demand and scalability.

After all, in the pitch deck universe, a surging user graph isn't just data—it's pure adrenaline for investors.


Show me the money! That's what every investor's inner voice is whispering, even if they're all smiles and nods.

Revenues in the traction slide?

Whether you're flashing dazzling MRR figures or charting an upward swoop in annual returns, revenue is a tangible testament to your startup’s allure.

Not yet rolling in the green? Fear not! Even a budding sales funnel can hint at promising goldmines ahead.

But remember: honesty reigns supreme. A candid, month-by-month revenue snapshot doesn’t just charm investors; it tells them your startup isn’t just making noise—it’s making a bank.

Customer Testimonials/Case Studies

Ever heard the saying, "Your customers can be your best advertisers"?

In the startup world, this couldn't be truer. In the traction dance, customer testimonials and case studies are your show-stopping moves.

Positive feedback? That's your product’s standing ovation. Trustpilot raves or an enviable NPS score?

Consider those your encore calls. While raw numbers reveal your appeal, it's these firsthand accounts that offer investors a window into your impact.

They show your solution isn’t just viable—it's transformative.

So, don't be shy; flaunt those rave reviews and quantifiable success stories.

Key Partnerships or Deals

Ever noticed how a startup suddenly becomes more "legit" after striking a deal with industry giants? That's the magic of key alliances.

Flaunting these partnerships in your pitch deck isn't just a boastful move; it's strategy. It showcases your business's credibility and its knack for rubbing shoulders with industry bigwigs.

By revealing these alliances, you're indirectly telling your investors: "Look who trusts us!"

So, whether it's a strategic collaboration or a nod from a renowned brand, wear it as a badge of honor on your traction slide.

After all, nothing screams a 'reliable bet' to investors more than established industry connections.

Product Development Milestones

In the startup world, standing still is moving backward! That's where product development milestones come into play.

On your traction slide, it's not just about flashing user numbers or profits; it's about showcasing your product's evolution journey.

From that first version, which was... let's admit, a bit rough around the edges, to your latest polished iteration. Every tweak, upgrade, and overhaul shows your commitment to excellence.

It tells your investors, "We're not just resting on our laurels; we're relentlessly refining!"

So, toss those development badges proudly on the slide. They're a testament to your never-ending quest for perfection.

Press and Awards

Press coverage and awards are your startup's shiny trophies, and they deserve a spotlight on your traction slide. It's not just about vanity; it's about validation!

Being recognized by the press or bagging an industry award tells investors that you're not just another startup; you're THE startup to watch. It's like having industry experts giving you a gold star.

Here is a compelling traction slide example of Klima’s pitch deck, a fight climate change app:

So, go ahead, flaunt those headlines and glittering accolades.

They're not just bragging rights; they're investor magnets, turning casual glances into focused stares!

Best Tips for Traction Slide

Ready to give your traction slide some swagger? Dive into our top tips to ensure it's not just informative but irresistibly captivating!

Let’s make investors swoon!

Content Tips

Crafting the perfect traction slide? Here's the essence to encapsulate:

  • Revenue Showcases: Highlight your earnings if they're rolling in already.
  • Vital Metrics: App installs, downloads, user counts, leads, and marketing data - they validate your solution.
  • User Feedback: Positive testimonials to reinforce product-market fit.
  • Assumption Chronicles: Past predictions and their outcomes, revealing adaptability.
  • Problem-Solving Proof: Requests, revenue, and relevant metrics demonstrating real-world problem-solving.

Design Tips

Elevate your traction slide with these snazzy design hacks:

  • Font Finesse: Opt for clear, swift-to-scan font styles.
  • Pixel Perfection: Always gravitate towards high-res images.
  • Simplicity Rules: A minimalist design cuts through noise faster.
  • Consistency Counts: Maintain a steady design flow; cohesion captivates.

Questions to be Answered

Here are five crucial queries that a killer traction slide should address:

  • Moving forward or stuck in a rut?
  • Did past assumptions hit the mark?
  • Nailing that product-market fit yet?
  • Are customers smitten with your product?
  • Seeing a market surge? Got metrics to flaunt?

Final Thoughts

Wrapping up, traction slides aren't one-size-fits-all.

For the fresh-faced startup, it's all about showcasing budding customer engagement. For the post-revenue pros? Flash those solid sales figures.

Every startup has its unique rhythm and rhyme, but the beat remains the same: win investor trust. Your goal? Perfectly choreograph your traction game to captivate your investors.

So, whether you're taking baby steps or full-on moonwalking, ensure you're belting out your startup's momentum in the clearest tune.

After all, it's your pitch – make it resonate!

Benjamin gave great tips to my start-up Blend for polishing and optimising my pitch deck, refreshing perspective. Recommend!