How to Successfully Launch on Product Hunt?

Faisal Zaman
Content Manager
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Embarking on a product launch journey can be a wild rollercoaster ride! The quest for the perfect launch strategy, the electrifying buzz creation, the quest for attention, and the mission to amaze customers—it's a whirlwind of excitement!

But hold your breath, because we've got a game-changing secret ingredient for you. Introducing Product Hunt—the rocket fuel for transforming your product into an unstoppable business!

Get ready to blast off and conquer the market like never before!

If you're an aspiring entrepreneur or a seasoned innovator, you're probably familiar with the buzz surrounding Product Hunt.

It's the ultimate platform where products are not just launched but celebrated, connecting creators with a vibrant community of early adopters, investors, and industry influencers. With a daily showcase of the hottest tech products, it has become the go-to platform for entrepreneurs to garner some much-needed attention.

But what does it take to successfully launch a product on Product Hunt and make waves in the digital landscape?

In this comprehensive guide, we'll walk you through the art of launching your product on Product Hunt with finesse and effectiveness.

Before diving into the intricacies of product launches, let's first explore the captivating realm of Product Hunt- what it is and how it works.

What is Product Hunt?

It's a website where people from the tech ecosystem discover and launch new products. Most of these products are digital products or software products.

With an impressive count of over 5 million visits per month, it has grown rapidly into a global phenomenon. About 30 to 40 new products are launched every single day on Product Hunt.

The beauty of Product Hunt lies in its structure, a golden opportunity for startups awaits every single day. It is the trusted hub for tech enthusiasts and empowers you to create a market buzz. A strategic launch here attracts thousands of visitors, app downloads, and loyal users, leaving them eager for more.

It's like a digital catwalk, but instead of haute couture, we get a parade of fresh, cutting-edge tech products. Now, isn't that something to be excited about?

How Does Launching on Product Hunt Work?

Imagine stepping into a bustling marketplace, teeming with innovators and tech enthusiasts. Each stall represents a unique, fresh product vying for attention.

Product Hunt is your opportunity to display your brainchild in this dynamic market and aim for the most coveted spot - the front page, akin to the top ranks of Google search results.

But how does one ascend to this digital throne?

The secret lies in 'engagement.' The more upvotes your product garners, the more conversations it stirs up, and the closer you inch toward that sought-after spotlight. The good news? Anyone with a free Product Hunt account can throw their hat in the ring.

It’s a community-driven platform that values an open exchange of ideas, constructive criticism, and enthusiastic praise.

The platform's strength? It's tech-savvy audience. They're not just viewers but engaged participants who weigh in with their votes and reviews, freely dishing out both applause and advice.

Once you launch, the community takes over. Tech-savvy users engage with your product through votes and reviews, dishing out praise and feedback in equal measures.

Achieving a spot among the illustrious top five products sets in motion a captivating chain reaction: Your visibility magnifies within the vibrant Product Hunt community, fueling an avalanche of upvotes and securing your steadfast reign at the pinnacle of success.

This engagement is a precious early-stage resource. It helps you improve, iterate, and, ultimately, succeed.

How to Get Upvotes?

Here are some key aspects you need to address in order to garner more upvotes for your product on Product Hunt.

  • Grow your Seed Audience: Start by cultivating a dedicated audience that'll back you up on launch day. Rally your loyal customers, network, and fans, and prep them for action. Don't expect upvotes to appear out of thin air; instead, you should sow the seeds well in advance!
  • Earn your Reputation: It's time to woo the startup communities. Be active, be helpful, and earn your reputation as a positive contributor. Come launch day, you'll have a brigade of advocates ready to back you up. Sounds like a plan, right?
  • Catch a Big Fish: Lastly, consider hunting for a well-known hunter! Bagging an endorsement from them can land you directly on the front page. It's like hitching a ride on a rocket - faster and more impactful!

Remember, you're not just launching a product, you're joining a conversation that could define the trajectory of your innovation.

Step-by-step Product Launching Guide on PH

Are you ready to rock the Product Hunt stage and launch your awesome product?

Well, get ready for an exhilarating journey! Here we'll walk you through the electrifying process of launching your product on Product Hunt.

From the preparation phase to the launch day frenzy, and even the post-launch follow-ups, we've got you covered.

So, buckle up, and let's dive into this wild adventure of making waves in the tech world!

Before Launch Rules

Before you catapult your creation into the Product Hunt spotlight, there are a few crucial rules you need to follow.

We're talking about the pre-launch phase where the magic begins to brew. It's not a hasty affair; oh no, it requires careful planning and months of preparation.

Here are some essential pre-launch rules you must follow to ensure a smashing success when launching on Product Hunt.

Getting Familiar with Community

Before you leap into the Product Hunt arena, it's crucial to understand the lay of the land. Think of it as a reconnaissance mission before the D-Day.

Remember, Product Hunt is a community, not a billboard. So, engage, understand, and then launch!

Here's how to do it:

  • Join Early: Don't be a stranger! Join Product Hunt at least three months before your launch and start engaging.
  • Build Presence: Become an active participant. Comment, upvote, and involve yourself in community discussions.
  • Add Contacts: Don't forget to link your website and Twitter accounts. This makes it easy for potential partners and VCs to connect with you.
  • Study Successful Launches: Learn from the masters. Look at successful launches and gather insights about what works.
  • Understand Community Preferences: Every community has its likes and dislikes. Understand what resonates with the Product Hunt community and tailor your approach accordingly.

Setting up Your Goals

Navigating the Product Hunt journey without set goals is like sailing without a compass. It's crucial to define your North Star metrics ahead of time.

Here's what to focus on:

  • Product Hunt Engagement: Chart out desired numbers of upvotes and comments on your Product Hunt page.
  • Website Traction: Define targets for website traffic spikes.
  • Signups or Downloads: Aim for a certain number of signups or downloads, depending on your product.
  • Social Media Impact: Set targets for social media follows or mentions.
  • Customer Interaction: Plan for customer support queries and feedback.

Remember, goals are your roadmap. They help you assess if you're on the right track or if you need a course correction. So, set them wisely and aim high!

Creating a Stellar Buildup

Picture this: You're on a mission to conquer the Product Hunt homepage, and you know that reaching the top 5 means unlocking a treasure trove of upvotes, a devoted community, and unwavering supporters.

But how do you make people sit up and take notice of your product? Well, the answer lies in the art of creating a stellar buildup.

Get ready to ignite a wildfire of excitement and buzz for your product like never before.

And here’s how you can do it.

  • Join Communities: Engage in lively discussions on Facebook and Slack to create buzz and build relationships with potential supporters.
  • Find a Hunter: Collaborate with a seasoned Product Hunt hunter to leverage their expertise and maximize your product's visibility.
  • Get Your PR Kit Ready: Craft a compelling press kit, complete with captivating storytelling, visuals, and key product details to captivate journalists and influencers.
  • Offer Member Benefits: entice your community members with exclusive perks, such as early access, discounts, or special features, to foster loyalty and generate excitement.
  • Polish Your Online Presence: Ensure your website and social media profiles are polished, informative, and visually appealing, leaving a lasting impression on visitors.
  • Connect With Influencers: Identify influential individuals in your industry who can champion your product, expanding its reach and credibility through their networks.
  • Engaging Emails and Messages: Create captivating newsletters and launch messages that communicate your product's value, while fostering a sense of anticipation and engagement.
  • Rally the Right Supporters: Identify your ideal audience and connect with them directly, persuading them to upvote and rally behind your product's launch.

Remember, each of these steps paves the path toward your ultimate goal: a triumphant launch on the big day.

With careful execution, you'll be well-equipped to achieve the resounding success and make waves in the Product Hunt universe.

Launch Day: D-Day

And finally, the day you've been eagerly awaiting has arrived: Launch Day!

After months of meticulous preparation, it's time to unleash your product into the wild and let it shine like a supernova in the vast tech galaxy.

It’s time to captivate the Product Hunt community, ignite conversations, and watch as your creation takes center stage. This is your moment, and the world is about to witness the brilliance you've crafted with passion and determination.

Let's rock this launch like never before!

Best Time to Launch on Product Hunt

So you've prepped, primed, and are ready to launch. But when's the ideal time? Let's unravel the mystery.

The Product Hunt clock ticks on Pacific Standard Time, and the 24-hour cycle starts at 12:01 am PST. To optimize views, set your alarm and hit the "Launch" button then, giving your product a full spin around the day.

Contemplating a weekend launch? Brilliant idea! Although it's quieter on the tech front, your product can stand out and enjoy 15% more visits. Ideal for smaller teams, side projects, and personal apps.

But here's the clincher: The best time is when you're fully prepared.

How to Launch?

Here are some basic guidelines to follow for launching your product:

  • Submission: Click on "Submit" after logging in to Product Hunt. Choose "New Product" and input your product's URL.
  • URL: Direct your audience to the main product page, ideally your landing page or the product download page.
  • Product Name: Plain and simple, just the product name. Save the creativity for the tagline.
  • Tagline: It's your product's elevator pitch in 60 characters. Make it catchy!
  • Additional Links: Have links to App Store, Google Play, or Amazon? Include them here.
  • Twitter Handle: Your product's Twitter handle goes here, not your personal one.
  • Topics: Choose relevant categories to help the right audience discover your product.
  • Description: This is a quick rundown of your product in 260 characters.
  • Thumbnail: Use a square image, preferably 240x240. Animated GIFs are popular!
  • Gallery Image: Depending on your product, you might need a few or many. GIFs are welcome. Recommended size is 1270x760.
  • Video: More than half of Products of the Day since 2021 had videos. Worth considering!
  • Maker: Your co-creators get a shoutout here.
  • Pricing: Choose from free, paid, or freemium plans.
  • Promo: Offering a promo code to the Product Hunt community. Add it here.
  • Press: Ready for media coverage? Give Product Hunt your consent to share contact details.
  • First Comment: Kickstart the conversation about your product. 70% of the top products had the maker's first comment.
  • Discussion: Guide your audience about the kind of feedback you're seeking.
  • Claiming the Product Hub: After launching, secure your product's journey by requesting access to edit your Product Hub for accurate updates.

Breathe deep, hit submit, and let your product take flight!

Post Launch Guidelines

Congrats on launching! But hey, it's just the beginning of an epic product journey. Here are some post-launch essentials to keep the momentum alive and conquer the tech realm.

Follow-Up with Supporters

It's time to show gratitude and keep the spark alive! The magic ingredient here? Follow-ups.

Remember, people don't just invest in products; they invest in those who create them. So, reach out. Express gratitude to your supporters, acknowledging the value of their interaction.

Next, lead nurturing! Engaging with potential customers is a gentle dance, often taking ten marketing touches to close the deal. Don't fret; persistence pays.

Still, don't forget to sprinkle your product's links across social media platforms to promote your product.

Similarly, invite feedback and reviews. A lens into your users' experiences paves the path for future enhancements.

Analyze Your Stats

Lights are off, the stage is vacant, and the applause has ceased. Your product launch is a memory, but your journey is far from over.

Now comes a vital phase, one often overlooked amidst the excitement and rush - the analysis of your stats.

Each upvote you've collected, every comment that has popped up, all the mentions your product has received, the web traffic you've experienced, and the conversions that have been made, each one is a piece of the jigsaw puzzle known as your launch.

By piecing these together, you start to see the true image of your product's performance.

Don't let a single metric define your success. A launch’s triumph or failure isn't a black-and-white tale. Consider all factors, adjust your strategy, and remember: you're in for a marathon, not a sprint.


Want to give your product a global tech audience's undivided attention?

There are advertising options on Product Hunt you should explore. Take your product from a launch-day sensation to a long-lasting star with options that keep it top of mind and easily discoverable for weeks and months.

Picture this: your product is showcased on the coveted homepage, featured in newsletters, and highlighted on targeted Topics pages.

Beyond Product Hunt, a world of online advertising options awaits!

Explore platforms like Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads to extend your product's reach and captivate a broader audience.

Don't limit your success – venture into the digital advertising landscape and make your product shine across the web.

Get More Subscribers

There's a sweet scent of success in the air, and it's time to capitalize! Amplify your victory chorus and sweep the world off its feet.

Your next mission? Getting more subscribers. But how you ask? Here are some tips, hot off the press:

  • Celebratory Emails: You've just had a successful launch! Send 'Happy Launch' emails to your subscribers, letting them in on the joy and enticing them to share in it. Your victory is their victory.
  • Social Media Stories: Paint the town red, or blue, or whatever color your brand sports. Share your success stories on social media, creating a ripple effect that nudges more users to hop aboard.
  • The Perfect Image: A stunning product image isn't just visually appealing. It's a magnet, drawing your target audience in, sparking curiosity, and fueling a desire to explore your product further.

Remember, each subscriber gained is a step closer to a larger, more engaged community. So let's roll up our sleeves and dive in.

Utilizing the Feedback

Feedback, sweet feedback! Think of it as the secret sauce that brings out the flavor in your product stew. So, how can we turn feedback into a feast?

Each comment is a window into your user's world. Peer through it and truly comprehend their goals. Empathy isn’t just for social workers, folks!

Feedback isn't meant to be hoarded like a dragon's treasure. Share it with your team and brainstorm improvements. It's all hands on deck!

When you're gearing up for the next launch, don't forget to loop back with supporters. Show them how their suggestions shaped the new product iteration. After all, who doesn't love a good sequel?

Remember, feedback is fuel. Use it wisely, and your product will zoom ahead!


Navigating the vibrant landscape of Product Hunt isn't just about launching a product, it's about crafting a compelling narrative that emphasizes your product's distinctiveness, its core value, and the benefits it brings to users.

Remember, Product Hunt is flooded daily with innovative products, so standing out requires more than just a great product; it demands a robust go-to-market strategy and a well-structured launch plan.

By incorporating the strategies and steps we've detailed in this guide - from immersing yourself in the Product Hunt community, setting your goals, and creating a stellar pre-launch buildup, to mastering the launch day and the crucial post-launch activities - you're setting yourself up for a successful Product Hunt journey.

Doing so will not only elevate your Product Hunt launch but also lay the groundwork for lasting product success.

So, gear up and get ready to gear up to ace your product launch spectacularly!

Benjamin gave great tips to my start-up Blend for polishing and optimising my pitch deck, refreshing perspective. Recommend!