How to Create a Pitch Deck for Angel Investors

Benjamin Debonneville
Founder & CEO
Connect on


If you're an ambitious founder seeking that vital capital to ignite your dream, the chances are you've thought of angel investors.

Not only do they offer capital, but also mentorship, invaluable feedback, and much-needed connections. Yet, amidst this exciting journey, there lies a challenge: crafting that pitch deck that doesn't just inform but persuades.

While many startups pitch still exploring their product-market fit, the game's essence is striking the balance - showcasing potential, while being transparent about the hurdles ahead.

Dive into this blog as we unravel expert insights on crafting the pitch deck that makes angel investors sit up and listen.

Who are Angel Investors?

Ever wonder who those elusive saviors of early-stage startups are? Meet the angel investors.

Often stemming from an entrepreneur's circle or just professionals with a keen eye for potential, these are individuals ready to back budding ideas with their own wealth.

It's not charity; it's a high-risk game, a small slice of their portfolio, seeking returns bigger than traditional avenues. While they may sometimes step back, at other times, they're right there, mentoring and guiding.

So, why choose angels? They bring patience, expertise, and often, a touch more personal understanding than larger investment firms.

Sound interesting? Let's dive deeper.

What do Angel Investors Look for in a Startup?

So, you've got the dream, the drive, and perhaps even a great product. But what exactly do angel investors seek before backing your startup?

Is it just about profits, or is there more to the puzzle? Let's unravel the key aspects that can make your venture a magnet for angel investors.

  • Return on Investment (ROI): Angel investors aren't in it just for the thrill; they're eyeing the potential profits. They yearn for businesses that promise handsome returns.
  • Reliable Management: Trust is crucial. Investors want to know they're handing their funds to a competent and trustworthy team.
  • Convincing Business Plan: Got an idea? Great! But can you sell it? A detailed, persuasive business blueprint is essential.
  • Early Traction: Numbers talk. Demonstrating initial success or customer interest can elevate your pitch significantly.
  • Personal Commitment: Have you invested in your own dream? It’s a sign of trust and stakes that can't be ignored.
  • Market Opportunity: It’s not just about today but tomorrow. The bigger the potential market, the brighter the investor's eyes.
  • Strong Management & Team: Beyond just reliability, a team with a history of achievements speaks of consistency and expertise.
  • Well-defined Exit Strategy: Where is this all headed? Angels want to foresee an exit, be it through an acquisition or an IPO.

Creating a Pitch Deck for Angel Investors (Structure Tips)

Crafting a pitch deck for angel investors? It's not just about money; it's about securing that essential meeting, convincing them you're worth their time.

A pitch deck is like your startup's handshake, a crisp introduction that compels. Think of it as a calling card that's doing more than merely calling; it's whispering your startup's secrets.

So what makes a pitch deck resonate with the angels? Let's break down the essentials that make a pitch deck truly unforgettable:

  • Introduction Slide - Opening Hook: Grab attention from the word go. Summarize your mission and vision succinctly.
  • Problem Slide: What's the issue you're solving? Define it clearly; make them feel it's worth solving.
  • Market Slide: Illuminate the potential market size and opportunity. Why now, and why you?
  • Solution Slide: Your answer to the problem. What makes your approach stand out?
  • Business Model Slide: How will you make money? Outline your revenue streams and strategies.
  • Competition Slide: Who's in the ring with you? Highlight your edge over competitors.
  • Team Slide: Who's behind the wheel? Showcase your team's strengths and credentials.
  • Traction Slide: Proven progress or customer interest? Lay it out; make it tangible.
  • Financial Model Slide: Give a glimpse of the financial landscape. How will the numbers flow?
  • Ask Slide: What are you seeking from the investor? Be clear and specific in your ask.

A compelling pitch deck isn't just slides and numbers; it's a story, your startup's tale. It's the "why" behind every "what." It's the first step to making them believe in your dream.

If you want to know more, here is our complete guide to the structure of a killer pitch deck for early startups.

Best Tips for Pitching Angel Investors

Pitching to angel investors is more than just a transaction; it's an art form that requires preparation, finesse, and connection.

Startups may lack an extensive track record, but they can make a powerful impact with the right execution. From the initial reach-out with your well-crafted pitch deck to one-on-one meetings and meticulous due diligence, every step must be calculated and rehearsed.

But how do you make your pitch resonate? What makes it sing?

Here are ten vital tips that could help pave your way to that sought-after “yes” from potential angel investors:

  • Start with Passion and Drive: Infuse your pitch with genuine enthusiasm. Let them feel your determination.
  • Be Clear About the Purpose: Define your 'why.' Make them understand the heart of your business.
  • Focus on the Business Opportunity: Outline the market potential. Why is now the right time?
  • Get the Facts and Figures in Order: Numbers speak volumes. Ensure they are accurate and relevant.
  • Personalize Your Pitch for Your Audience: Know your investors. Tailor your pitch to resonate with them.
  • Perfect Your Pitch: Excellence comes with refinement. Repeatedly revise and hone your pitch.
  • Practice Makes Perfect: Rehearse, refine, and repeat. The more you practice, the more natural it becomes.
  • Learn from Previous Pitches: Past experiences are lessons. Analyze what worked and what didn't.
  • Tell A Story: Weave a narrative that captivates. Make it more than just facts and figures.
  • Be Prepared For Questions: Expect inquiries. Practice answers to possible questions to leave no stone unturned.

Pitching isn't a monologue; it's a conversation, a dance between you and potential investors. It's a series of moves where clarity meets passion, where facts embrace storytelling.

Final Thoughts

In the high-stakes world of startup pitching, your deck is more than just slides; it's the bridge connecting your vision to potential investors.

While monumental tech giants like Airbnb and Uber once stood where you are, they knew, as should you, that the essence isn't just about securing funds.

It's about sharing a story, a passion, and showcasing innovation. Investing time in your pitch deck, tailoring every detail, and seeking feedback transform it from mere slides to a compelling narrative.

Remember, the goal isn't an immediate 'yes', but an intrigued investor ready for a deeper conversation. Your pitch deck? It's the start of something extraordinary.

Benjamin gave great tips to my start-up Blend for polishing and optimising my pitch deck, refreshing perspective. Recommend!